Website Points of Style

The Hartwick site is designed to provide information with images added to complement and illustrate content on the site. Today, Websites have fewer "splash" screens that often prevent users from finding the information they are seeking.

Great content is essential. Make sure content is up-to-date, concise, and, if it is a long piece, such as a story or report, that it is written and edited for the Web. Remember your audience: high school students and their parents, current students and their parents, alumni, general community, faculty, and staff.

The Web is built on links; make use of them whenever possible. This includes the use of bookmarks within a page. Links to external sites should open in a separate window. At times it may be appropriate for internal links to open in separate windows, e.g.: PDF, Word, Excel files, etc.

Spell-check and copy-edit everything at least twice. If an error does occur, fix it immediately. Be as exacting with your Web copy as you would with print.

Follow guidelines outlined in the Training Manual for our Website. A copy is distributed during our training sessions.

Make use of navigation features programmed into the Ingeniux content management system. This requires an understanding of parent, child, and peer page links and how these automatic links facilitate navigation between pages and related content.

Make use of the image bank field on standard pages. Images should be created and imported to the site according to Training Manual used in our training sessions.

The specific steps to creating a Web page and using features such as tables, hyperlinks, photos, fonts, etc. are addressed in training.

In order to maintain the overall consistency of the Website and the navigation features, please follow the additional guidelines below:

  • Site Font: The site font for the standard page type body copy field is Arial12 pt. Font size on a page header and subheader are pre-determined by the system. Fonts within a table may require adjusting down a size, but should remain as Arial.
  • Make use of Notepad or "Paste Text Only" button when copying and pasting content from another document. This will remove all “hidden” code so that standard fonts on the site will be employed. MS Word uses a fair amount of code with its auto-format functions.
  • When creating hyperlinks, the site standard stylesheet governs the color of the text once linked. You do not need to set the color of hyperlink text. If you attempt to set the color, you will override the site standard.
  • Removing Related Links: When you remove a related link, some code may remain in the related links field, causing the format box to remain on a page. If this happens, view edit source and remove any code that may remain.
  • When creating Related Link, single space links. See Majors & Minors page ( for standard Related Links format.
  • Capitalization: Capitalize heads, subheads, and anchors in headline style, except in the case of anchors when the anchor is a complete sentence (usually a question). E.g.: Residential Life, but What are the residences like? Do not use all cap letters.
  • Use bold to emphasize text instead of underline, as underline suggests a hyperlink.
  • If using bookmark hyperlinks, headings will automatically become blue, providing additional emphasis. See for standard bookmarking format of single spacing and bold type.
  • Use bullet feature instead of numbering.
  • Use block format feature for bullets.
  • Text color standard on the site is dark grey (80% black). Creating hyperlinks and bookmarks puts text in site standard blue color.
  • The standard page background color for the site is white with cream borders. You should not change/reset page background color or border color.
  • Tables may be used to organize text in a uniform manner within the page body copy field. Borders of tables should be removed prior to publishing. Contact the Web Content Manager for assistance.
  • Tables may be used to organize photos in a uniform manner within the page body copy field. Contact the Web Content Manager for assistance. 
  • For photo placement on the standard page type, use the image bank field for placement of a bank of four images to appear at the top of the page. Photos also may be inserted into the center well/body content filed around text. Contact the Web Content Manager for assistance.
  • If you must delete a page from the content tree, it is important that you first unmark the page for publish. When a page is deleted, it is moved to the Recycle folder, which is purged weekly following a full-site publish.