Contact for Printed Publications Projects
Jennifer Stewart (x4167), graphic designer
For Print Projects
- To what department account number should we charge any production costs?
- What is the budget for the project?
- Who is the contact for the project?
- What is the quantity of pieces required?
- What is the timeline for the project?
- Are images (graphics, photos) required?
- Have you reviewed Photography Projects Guidelines?
- Have you reviewed our Campus Photography Policy?
- Where do you want the project delivered (mailing house, office location, etc.)?
- Do you require mail services?
- Do you need envelopes, BREs, etc?
- Have you contracted with a mailing house?
- Does the information in your printed piece belong on your office or department website?
- If the printed piece is to be mailed, is it designed in message and look to drive visitors to a Web page?
- Is a named URL required?
- Has the named URL been verified?
- Is a new Web page needed?
- If a new Web page is not required, does the current Web page need updating to complement the printed piece?
- How will the Web page complement the printed piece: photos, message, colors, etc.?
- What is the timeline for publishing the new page?
Notes About Keyboarding & Desktop Publishing:
Please provide us with an electronic file containing the complete copy (text) for your publication. There are some keyboarding techniques to keep in mind:
- Put only one space after a period.
- If you are planning on doing a "dummy" of how you want your publications designed, print out the dummy first and then delete any tabs, lines, or bold and italic notations you may have entered. We will only have to go into the file and remove them anyway.
- The Office of Marketing & Communications has PC equipment and uses Microsoft Word as its word-processing program.
- If you are an experienced desktop-publishing user, chances are you will be providing us with a "camera-ready" copy of your publication. When preparing your design, keep several things in mind:
- Leave enough space in the gutter for it to fold properly.
- As a general rule, serif typefaces for body copy are easier to read than a sans serif face.
- Elzevir and Times Regular typefaces are the official College fonts.
- Don't mix more than two typefaces (headlines and body copy) in one publication. Using more than two will lessen the professional look of your design.
- Typefaces such as Zapf Chancery are best used for formal publications, such as invitations.
- Allow enough time in your schedule for the publications staff to proofread/edit your publication.
- The office uses PC equipment with InDesign, QuarkXPress and Photoshop as its design programs.