Business Administration 350 - Italy: Global Marketing in Italy
Students will travel to Italy to study business operations. Meetings and tours will focus on the marketing function of a variety of industries for multinational corporations and domestic Italian companies. Students will explore the complex variables of global marketing strategies, including emerging trends, resource allocation, and the impact of social, cultural, economic, and political differences. They will identify the ethical and legal challenges in adapting American marketing concepts and methods to this European business environment.
Course: BUSA 350
Location: Various cities in Italy
Prerequisite: Minimum grade of "C" in BUSA 240 and permission of the instructor.
Program leaders: Anthony Vennero, Stephen Kolenda
Curricular requirement: EL
Length of program: 21 days
Meals: All Meals
Prices of Off-Campus J Term programs are ESTIMATES. If there are factors that affect the final cost of a program, such as fluctuations in currency exchange rates or fuel price increases, a fee adjustment will be announced. Should there be a change in a program fee students will have two weeks from notification of that change, or until the last day of classes, (whichever is shorter) to pay.