Don't just learn it, do it! In your very first course, Introduction to Business, you'll manage a virtual manufacturing company called MikesBikes. It gives you the opportunity to run your own company, managing all the key functional areas of a Firm. It is used as an interactive tool to enhance the integration and learning of the basic concepts of business in a real life context: the Bicycle Manufacturing Industry. It provides first-hand experience with marketing, operations, pricing, product development, and financial decisions.
Again in your last year of classes, senior business majors take on the role of top managers in their Senior Capstone Experience, participating in a complex and challenging business simulation. Competitive teams work together to focus on strategy, finance, production, marketing and all the key elements that interact to build their business. Students analyze and interpret data, shape strategies and experience results in each round of decision making.