Tammy Gooden '82

Director, Commercial Insights, Abbott Laboratories, North Chicago, IL

Tammy Gooden '82 is a catalyst for change. She is the Director of Marketing Insights for Abbott Laboratories, where she works on one of the top-selling pharmaceutical brands in the United States. "The product I work on is prescribed for patients suffering from serious autoimmune diseases," she explains. "It transforms many patients' lives."

"My job is to represent the voice of the customer and to provide strategic and tactical guidance to the brand team in an effort to deliver a superior customer experience," she continues. "Representing the customer requires empathy, curiosity, and objectivity. Additionally, I need to be a great team motivator, a good communicator and negotiator, and possess strong business acumen.

Her work is about making change-for the patients, the company, and the healthcare community. Her talent for seizing opportunitiesis something she honed at Hartwick. Choosing to pursue the College's Individual Student Program, she worked with faculty to design her own major in International Business and generally to take initiative.

"So many great faculty members made an impression on me," she recalls, citing Hartwick Math Professor Ron Brzenk, French Professor Alfred Massari, and Management Professor John Clemens as mentors. Gooden worked for Brzenk in the computer lab where "he provided me with great flexibility and experiences in working with other students." Massari designed an independent study course on French for Business for her and was instrumental in helping her prepare her successful Fulbright application. She took many business classes with Clemens, completed her Senior Thesis under his guidance, and took his J Term business class in Germany. As she recalls, "Professor Clemens always challenged me to produce exemplary work and consider multiple perspectives."

Her early international experiences included a J Term course in language and culture in Provence and Paris, France. Following her Fulbright year in Switzerland, Gooden earned a Master's degree in International Management from the Thunderbird School of Global Management. Her global experiences have served her well throughout her career, she says, noting that at one company "I was tagged for a two-year expatriate assignment in France. I know that my experience living abroad gave me an edge when applying for that position."

Gooden looks upon her years at Hartwick and as a Fulbright Scholar as "providing me with a solid foundation for my career. I will always treasure myHartwick experiences," she says. "A liberal arts education makes you well-rounded and multi-dimensional. This provides me with the ability to consider issues from multiple perspectives."

Hartwick students may learn more about how to apply for a Fulbright Scholarship for U.S. Students from the PSGE Center.

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