2013 Rasmussen Lecture at Hartwick College - Jade Roth

Roth Leads 2013 Rasmussen President’s Lecture

October 11, 2013

Jade Roth will be the 2013 speaker for the Rasmussen President's Lecture to be held on November 11, 2013 at 7:30 p.m. in the Anderson Center for the Arts Theatre on the Hartwick College campus. Her presentation is titled "Is Print Dead? The Role of the Bookstore in the Digital Age". It is free and open to the public. This lecture will look at the role of the bookstore in the shifting industry of eLearning and education.

Roth's lecture asks the question "how much will the education industry cost in the future?" and how that figure is affected by publishers and booksellers increasing demand to supply eBooks or interactive learning tools. The lecture will also address the role of the bookstore in the shift from the students' preferences vs. professors' requests for print books vs. eBooks and eLearning tools.

Roth's background as Chief Product Officer, Digital Education and Vice President of Books & Digital Strategy for Barnes & Noble College gives her first-hand knowledge of the eBook and eLearning industry and will allow her to provide in-depth information on how digital education is changing.

Roth's presentation will touch upon the internet's involvement in evolving entire industries; the change in how students are receiving their course information;
and recognizing the obstacles with students, faculty, institutions, and publishers.

Panelists who will also talk about their roles in this field alongside Roth include:

  • Huntington Public Library Director Tina Winstead
  • Hartwick College Professor of English Dr. David Cody
  • Hartwick College Student Samantha MacColl Garfinkle '15

As Chief Product Officer for Digital Education, Roth is responsible for setting direction, product management, user interface and experience, and evangelizing all digital education products. As Vice President for Barnes & Noble College, her responsibilities include overseeing the higher education course materials businesses for nearly 700 Barnes & Noble College Bookstores, the consumer book business, author promotions and government affairs. She has spoken at numerous education and industry conferences, both regionally and nationally.

Arthur E. Rasmussen H'95 was a trustee emeritus of Hartwick College. Rasmussen's intelligence and vibrant spirit could be seen in his ideas and the time he devoted to challenging others. In 2010, Joann S. Rasmussen, also a trustee emeritus of the College, created the Dr. Arthur E. Rasmussen H '95 President's Lecture to honor her late husband's love for engaged debates in any subject area.

Hartwick College's Dr. Arthur E. Rasmussen H '95 President's Lecture aims to bridge the gap between theory and practice through a discussion that explores both the theories and the practical implications of the idea under examination.

The lecture will be webcast from the following link, which will become active upon the start of the program on November 11: mms:// For more information, contact Rachel Stevenson, manager of Special Events, at 607-431-4022 or

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Hartwick College is a private liberal arts and sciences college of 1,500 students, located in Oneonta, NY, in the northern foothills of the Catskill Mountains. Hartwick's expansive curriculum emphasizes an experiential approach to the liberal arts. Through personalized teaching, collaborative research, a distinctive January Term, a wide range of internships, and vast study-abroad opportunities, Hartwick ensures that students are prepared for not just their first jobs, but for the world ahead. A Three-Year Bachelor's Degree Program and strong financial aid and scholarship offerings keep a Hartwick education affordable.

Contact: Valerie Capullo
Phone: 607-431-4031