Francis "Buck" Rogers

Hartwick Welcomes Francis “Buck” Rodgers for Leslie Rude Memorial Lecture

September 29, 2011

Dr. Francis "Buck" Rodgers H'82 will be the guest lecturer for the 2011 Leslie Rude Memorial Lecture, to be held at 7 p.m. on Wednesday, October 12, in the Anderson Center for the Arts Theatre on the Hartwick College campus. His presentation, "The Essence of Leadership," is free and open to the public. All are invited to attend.

Rodgers defines leadership as the ability of a single individual, through his or her actions, to motivate others to higher levels of achievement. Leaders know how to set priorities, anticipate, and strategize. They are comfortable seeking advice and energize the atmosphere with their enthusiasm. A successful leader projects a winning attitude and acts with integrity.

As we enter the 2012 election season, continuing to struggle with a difficult economic climate, leadership requires the attention of all phases of our society. Rodgers, prominent author and motivational speaker, will present the "Essence of Leadership," a discussion of the value of leadership in our current political climate.

Rodgers was with the IBM Corporation for 34 years. He was among those in the forefront of making IBM the industry giant it is today. For 10 years, he was IBM's vice president for marketing, responsible for IBM's worldwide marketing activities, which encompassed IBM's domestic divisions and operations in 131 foreign countries. During that decade, the company's revenues increased from $10 billion to nearly $50 billion. Rodgers took early retirement in 1984 to pursue a career as an author and lecturer.

Renowned within the business world as a motivator, articulator of ideas, and practitioner of excellence, Rodgers is equally known as a public speaker. Considered one the most dynamic speakers in America, his audiences span a wide range of business, academia, trade association, and civic groups. He also has been cited by USA Today as one of America's five most requested speakers.

Rodgers' first book, The IBM Way, was a worldwide bestseller. His second best seller, Getting The Best Out Of Yourself and Others, is a practical motivational guide for the business, political, and academic worlds. He also is one of the individuals exemplified in the books The Ten Greatest Salespersons and The Perfect Sales Presentation, and is quoted extensively in the widely acclaimed In Search of Excellence.

He was named the 1987 Marketing Statesman of the Year by Sales and Marketing Executives International. Ohio State University honored Rodgers as the first recipient of the Arthur Cullman Award for enhancing the relationship between business and academia. In 1999, he received the Lifetime Achievement Award from Sales and Marketing International. Rodgers also has served as Woodrow Wilson Visiting Fellow.

Rodgers's career with IBM began in 1950 as a sales trainee. He then moved up the marketing ranks. He was a computer special representative, a branch manager and the industry director of IBM's banking, finance, and brokerage business. In 1967, he became president of data processing division, the U.S. organization for all computer products and services. In 1974, he was elected IBM vice president of marketing — a position he held until his early retirement in 1984.

Leslie Rude was an outstanding Hartwick College faculty member and administrator. Following his death in 1998, Professor Emeritus Norma Hutman and Marion Rude established the Leslie G. Rude Memorial Lecture Series to reflect his passionate interest in political science and public speaking and his commitment to public life.

The purpose of the Leslie G. Rude Memorial is to bring a prominent speaker with political expertise to the Hartwick campus each year, to share ideas with students, faculty, and community members about issues pertinent to the current political climate.

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Hartwick College is a private liberal arts and sciences college of 1,500 students, located in Oneonta, NY, in the northern foothills of the Catskill Mountains. Hartwick's expansive curriculum emphasizes a uniquely experiential approach to the liberal arts. Through personalized teaching, collaborative research, a unique January Term, a wide range of internships, and vast study-abroad opportunities, Hartwick ensures that students are prepared for the world ahead. A Three-Year Bachelor's Degree Program and strong financial aid and scholarship offerings keep a Hartwick education affordable

Contact: Christopher Lott
Phone: 607-431-4030