Bonin Bough '99

e-Commerce Expert Bonin Bough ’99 to Speak on ‘Hackonomy’ at Hartwick College

April 13, 2017

Award-winning e-commerce marketing executive and television personality Bonin Bough will discuss “Hackonomy: Lessons from the Largest Brands in the World,” Monday, April 17 at 7:30 p.m. in Anderson Center for the Arts at Hartwick College. The lecture is free and open to the public. A book signing and reception will follow.

A 1999 Hartwick graduate, Bough is the host of the television program Cleveland Hustles (with LeBron James as executive producer) on CNBC, and the author of Txt Me: Your Phone Has Changed Your Life. Let’s Talk About It.

He returns to his alma mater to share his insights about bringing brands to life in innovative ways and inspiring the people who make that possible, and the changing landscape of branding, marketing, and technology.

Throughout his career as one of the youngest C-suite executives in a Fortune 50 company, Bough has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential platforms, including the premier of the first-ever 3D printed food product.

As the chief media and eCommerce officer at Mondelēz International (formerly Kraft Foods), Bough managed one of the world’s largest marketing budgets. He created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, and Fox, and took the lead in fostering partnerships with startups including Instagram, Foursquare, and BuzzFeed. Prior to Mondelēz International, Bough led digital marketing globally for PepsiCo, Weber Shandwick, and Ruder Finn Interactive.

He is considered one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the Mobile Marketing Association. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40,” Fast Company’s “100 Most Creative People in Business,” The Adweek 50 and PRWeek “Power List.”

Bough will spend the day on campus visiting classes, having lunch with students, and meeting with Hartwick President Margaret L. Drugovich and Oneonta city leaders.

“We’re delighted to welcome Bonin back to his alma mater,” said Director of Planned Giving Pat Dopazo, who is coordinating his visit. “Bonin is as passionate about digital innovation as he is about revitalizing neighborhoods through entrepreneurship. This is a unique opportunity for our students and our community to hear from an industry leader in the fast-paced world of marketing and communication.”

This lecture is supported in part by the Leslie G. Rude Memorial Lecture Fund. The purpose of the fund is to bring prominent speakers to campus to share ideas with students, faculty, and community members.

For more information, contact Joanna Cacciola at (607) 431-4013 or