WeiWei Zhang, Assistant Professor of Marketing

209 Golisano Hall
zhangw@hartwick.edu
607-431-4948

Areas of expertise:
marketing and consumer behavior, international business, sustainability
Education:
Ph.D., Boston University

Recent courses taught:

  • Introduction to Business
  • Marketing

Selected publications & presentations:

  • Zhang, Weiwei.2018. “Consumption, Taste, and the Economic Transition in Modern China.” Consumption Markets & Culture. (DOI:10.1080/10253866.2018.1467316).
  • Becky Hsu, Weiwei Zhang, and Christine Kim. 2017. “Surveying Happiness: Measures and Components of Subjective Well-Being in China.” The Journal of Chinese Sociology 4:14.
  • Zhang, Weiwei. 2017. “No Cultural Revolution?: Continuity and Change in Consumption Patterns in Contemporary China.” Journal of Consumer Culture 17 (3): 639-658.
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