WeiWei Zhang
Phone Number
Business Administration and Accounting
Areas of Expertise

marketing and consumer behavior, international business, sustainability.

Ph.D., Boston University

WeiWei Zhang

Assistant Professor of Marketing

Weiwei Zhang received her Ph.D. from Boston University and currently is an assistant professor of Marketing at Hartwick College. Before joining Hartwick College, she was a postdoctoral fellow at Georgetown University in Washington D.C. Her primary areas of research interest are consumer culture theory, consumer behavior, branding, and globalization.

Recent courses taught:

  • Consumer Behavior
  • International Marketing
  • Introduction to Marketing
  • Marketing Management and Strategy
  • Shop ‘til you Drop

Selected publications:

  • Zhang, Weiwei. 2019. “Politicizing Fashion: Inconspicuous Consumption and Anti-Intellectualism during the Cultural Revolution in China.” Journal of Consumer Culture.(DOI:10.1177/1469540519889989).
  • Zhang, Weiwei.2018. “Consumption, Taste, and the Economic Transition in Modern China.” Consumption Markets & Culture. (DOI:10.1080/10253866.2018.1467316).
  • Becky Hsu, Weiwei Zhang, and Christine Kim. 2017. “Surveying Happiness: Measures and Components of Subjective Well-Being in China.” The Journal of Chinese Sociology 4:14.
  • Zhang, Weiwei. 2017. “No Cultural Revolution?: Continuity and Change in Consumption Patterns in Contemporary China.” Journal of Consumer Culture 17 (3): 639-658.