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WeiWei Zhang, Assistant Professor of Marketing
209 Golisano Hall
Areas of expertise:
marketing and consumer behavior, international business, sustainability
Ph.D., Boston University
Recent courses taught:
- Introduction to Business
Selected publications & presentations:
- Zhang, Weiwei.2018. “Consumption, Taste, and the Economic Transition in Modern China.” Consumption Markets & Culture. (DOI:10.1080/10253866.2018.1467316).
- Becky Hsu, Weiwei Zhang, and Christine Kim. 2017. “Surveying Happiness: Measures and Components of Subjective Well-Being in China.” The Journal of Chinese Sociology 4:14.
- Zhang, Weiwei. 2017. “No Cultural Revolution?: Continuity and Change in Consumption Patterns in Contemporary China.” Journal of Consumer Culture 17 (3): 639-658.