WeiWei Zhang, Assistant Professor of Marketing

209 Golisano Hall

Areas of expertise:
marketing and consumer behavior, international business, sustainability
Ph.D., Boston University

Recent courses taught:

  • Consumer Behavior
  • International Marketing
  • Introduction to Business
  • Marketing

Selected publications:

  • Zhang, Weiwei. 2019. “Politicizing Fashion: Inconspicuous Consumption and Anti-Intellectualism during the Cultural Revolution in China.” Journal of Consumer Culture.(DOI:10.1177/1469540519889989).
  • Zhang, Weiwei.2018. “Consumption, Taste, and the Economic Transition in Modern China.” Consumption Markets & Culture. (DOI:10.1080/10253866.2018.1467316).
  • Becky Hsu, Weiwei Zhang, and Christine Kim. 2017. “Surveying Happiness: Measures and Components of Subjective Well-Being in China.” The Journal of Chinese Sociology 4:14.
  • Zhang, Weiwei. 2017. “No Cultural Revolution?: Continuity and Change in Consumption Patterns in Contemporary China.” Journal of Consumer Culture 17 (3): 639-658.
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