Alumni News Hartwick College Names Glover Vice President for Strategic Communications
Hartwick College President Margaret L. Drugovich today announced a new vice president position has been added to the College’s Senior Leadership Team. Gail C. Glover has been named Hartwick’s first vice president for strategic communications, and will be responsible for leading the development and implementation of the College’s brand vision, positioning strategy, and public relations campaigns. She will be responsible for promoting and communicating the success of FlightPath, the College’s innovative approach to supporting student success through exposure to a future-focused curriculum, mentoring and career preparation.
Glover joins Hartwick from Dutchess Community College in Poughkeepsie, NY, where she served as director of marketing, social media, and communications. She assumes her new role on February 1, 2022.
A proven leader in launching communications programs and initiatives, Glover brings to Hartwick a distinguished track record of success at both public and private higher education institutions.
“The College is proud of our innovative FlightPath platform for delivering a great education for every student,” said President Drugovich. “Gail Glover is an experienced communication strategist who will work with colleagues from across the College to assure that our many constituents both understand and are encouraged to participate in FlightPath. Hartwick has a great story to tell about student success, and I am confident that Gail will assure that this story is told well.”
Prior to her position at Dutchess Community College, Glover was vice president of communications at Bucknell University in Lewisburg, PA. Along with overseeing its day-to-day marketing communications activities, her tenure included formulating and communicating the university’s response to COVID-19.
“I am honored to have been selected for this important role and very excited to be joining the Hartwick community,” Glover said. “Hartwick has a compelling story to tell – in particular, about its innovative and future-focused FlightPath approach. I feel very privileged to have the opportunity to tell that story alongside President Drugovich and a talented communications team.”
For almost four years, Glover served as chief communications and marketing officer for the State University of New York at Geneseo. There she developed the college’s integrated brand strategy, launched its first digital marketing/advertising campaigns, and led a redesign of the college’s alumni magazine.
At Union College in Schenectady, NY, she was senior director of communications and marketing, heading an eight-person team that managed strategic communication, marketing programs, and brand-use consistency. There her successes included a recruitment campaign that led to a 10% growth in applications, and increased selectivity and Early Decision candidates.
Previously, Glover had a 13-year tenure with Binghamton University, earning several promotions and ultimately rising to senior director of media and public relations. Her efforts led to a 150% increase in media coverage for the university, which helped boost its out-of-state enrollment by 17%.
Glover is also no stranger to the Oneonta area, having acted as corporate communications specialist for AT-A-GLANCE Group (now ACCO Brands) in Sidney, NY from 1992 – 1999. There she handled media relations, and led the company’s employee communications and corporate philanthropy efforts.
Glover earned both a B.Sc. in applied social sciences and an M.A. in social sciences from Binghamton University.
She is a member of a number of professional organizations, and has presented at many industry conferences.
A native of South Africa, Glover enjoys volunteer work and travel.