Welcome to Hartwick FASHION MERCHANDISING
WHY STUDY FASHION MERCHANDISING AT HARTWICK?
You’re a trendsetter. You want to rock the runway with the hottest looks and show customers what they can buy to look their best.
Here’s why our fashion merchandising program stands out:
- Gain essential expertise in fashion merchandising, both locally and globally.
- Earn a certification in Just in Time Inventory Management (minimizing waste, maximizing efficiency) or Six Sigma (enhancing quality, reducing defects).
- Apply marketing strategies and theories directly to the fashion industry.
- Sharpen critical thinking and problem-solving skills to thrive in diverse fashion business challenges.
PAIR WITH:
- Pair with business to sharpen your fashion focus.
- Pair with digital marketing to drive consumer choices and elevate your brand.
- Pair with art to create the hottest trends and the advertisements that sell them.
WHAT YOU’LL LEARN
- Decode customer behavior and the power of social media in shaping buyer decisions.
- Grasp the intricate connections between design houses, storefronts and global supply chains.
- Experience the global fashion industry firsthand with an international J Term course.
- Put your skills to the test with an internship in marketing, buying or design.
