Marketing & Brand Management

Marketing Tools

Marketing Templates for Event Posters & Invitations can be downloaded from the Marketing & Brand Materials folders for Staff and Faculty on D2L

 

What Marketing Can Do For You?

  • Help promote your department, your expertise, your success, or your event
  • Broadcast success stories on our website, in print, in the press, and on social media.
  • Write compelling stories about all aspects of Hartwick
  • Develop and edit web content along with content contributors around campus.
  • Make our webpages more exciting visually and less text heavy
  • Train you to use the web content management system
  • Provide graphic design and digital marketing expertise
  • Provide a professional photographer or videographer to capture your event or tell your story
  • Create Press Releases, engage media outlets, and post on the Hartwick.edu
  • Guide and support your use of the College Brand

Staff

Nick George
Director of Digital Communications
georgen@hartwick.edu
607-431-4490

Beth Steele P’12
Editorial & Creative Director
Editor-in-Chief of The Wick college magazine
steeleb@hartwick.edu
607-431-4054

Sandra Gardner
Social Media Strategist
gardners2@hartwick.edu
607-431-4170

David B. Lubell
Integrated Marketing Writer
lubelld@hartwick.edu
607-431-4031

Cindy McKown
Communications Graphic Designer
mckownc@hartwick.edu
607-431-4038

Jennifer Nichols-Stewart
Multimedia Graphic Designer
nichols_stj@hartwick.edu
607-431-4167

Stephanie Pointer Brunetta
Associate Director of Communications for Web Services
brunettas@hartwick.edu
607-431-4007

Our Mission

  • build and reinforce the College’s reputation (tell one positive story every day)
  • increase Hartwick’s visibility among key target audiences
  • enhance Hartwick’s competitive position in higher education (define our value proposition)
  • develop, implement and oversee a clearly defined & articulated marketing communications strategy
  • oversee media relations, social media, and Hartwick.edu
  • engage all campus partners to assure comprehensive and consistent brand reinforcement
 
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