Marketing & Brand Management

Marketing Tools

Marketing Templates for Event Posters & Invitations can be downloaded from the Marketing & Brand Materials folders for Staff and Faculty on D2L

 

What Marketing Can Do For You?

  • Help promote your department, your expertise, your success, or your event
  • Broadcast success stories on our website, in print, in the press, and on social media. Use #TheHartwickEffect.
  • Write compelling stories about all aspects of Hartwick
  • Develop and edit web content along with content contributors around campus.
  • Make our webpages more exciting visually and less text heavy
  • Train you to use the web content management system
  • Provide graphic design and digital marketing expertise
  • Provide a professional photographer or videographer to capture your event or tell your story
  • Create Press Releases, engage media outlets, and post on the Hartwick.edu
  • Guide and support your use of the College Brand

Staff & Responsibilities

Monica Calzolari, Chief Marketing Officer
New strategic project requests; brand questions; paid advertising, professional photography and videography; interns and work-study; resource allocation.
607-431-4041
calzolarim@hartwick.edu 

Sandra Gardner, Digital/Web Development Specialist
Graphic design; Search Engine Optimization strategy & execution; brand guidelines; print production; digital campaign execution.
607-431-4170
gardners2@hartwick.edu 

Stephanie P. Brunetta, Associate Director of Communications for Web Services
WordPress content management system training; webpage edits, Google Analytics Reports; #theHartwickEffect submissions; Snapshots.
607-431-4007
brunettas@hartwick.edu 

David Lubell, Media Relations Manager
Write and pitch stories for the media to cover; issue press releases, E-Tower Times; Academic Minute faculty liaison; expand list of faculty experts and media contacts; post social media.
607-431-4031
lubelld@hartwick.edu

Our Mission

  • build and reinforce the College’s reputation (tell one positive story every day)
  • increase Hartwick’s visibility among key target audiences
  • enhance Hartwick’s competitive position in higher education (define our value proposition)
  • develop, implement and oversee a clearly defined & articulated marketing communications strategy
  • oversee media relations, social media, and Hartwick.edu
  • engage all campus partners to assure comprehensive and consistent brand reinforcement
 
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