Marketing & Brand Management

Marketing Tools

Marketing Templates for Event Posters & Invitations can be downloaded from the Marketing & Brand Materials folders for Staff and Faculty on D2L. 

What Marketing Can Do For You?

• Help promote your department, your expertise, your success, or your event
• Broadcast success stories on our website, in print, in the press, and on social media.
• Write compelling stories about all aspects of Hartwick
• Develop and edit web content along with content contributors around campus.
• Make our webpages more exciting visually and less text heavy
• Train you to use the web content management system
• Provide graphic design and digital marketing expertise
• Provide a professional photographer or videographer to capture your event or tell your story
• Create Press Releases, engage media outlets, and post on the Hartwick.edu
• Guide and support your use of the College Brand

Staff

Our Mission

• build and reinforce the College’s reputation (tell one positive story every day)
• increase Hartwick’s visibility among key target audiences
• enhance Hartwick’s competitive position in higher education (define our value proposition)
• develop, implement and oversee a clearly defined & articulated marketing communications strategy
• oversee media relations, social media, and Hartwick.edu
• engage all campus partners to assure comprehensive and consistent brand reinforcement