Marketing & Brand Management

Marketing Tools

College Logos

Digital Pride

Please contact us for Marketing Templates for Event Posters & Invitations.

What Marketing Can Do For You?

• Help promote your department, your expertise, your success, or your event
• Broadcast success stories on our website, in print, in the press, and on social media.
• Write compelling stories about all aspects of Hartwick
• Develop and edit web content along with content contributors around campus.
• Make our webpages more exciting visually and less text heavy
• Train you to use the web content management system
• Provide graphic design and digital marketing expertise
• Provide a professional photographer or videographer to capture your event or tell your story
• Create Press Releases, engage media outlets, and post on the Hartwick.edu
• Guide and support your use of the College Brand

Staff

Gail Glover
Vice President for Strategic Communications
gloverg@hartwick.edu
607-431-4041

Nick George
Director of Digital Communications
georgen@hartwick.edu
607-431-4064

Beth Steele P’12
Editorial & Creative Director
Editor-in-Chief of The Wick college magazine
steeleb@hartwick.edu
607-431-4054

Libby Cudmore
Writer for Young Audiences
cudmoree@hartwick.edu
607-431-4115

David B. Lubell
Integrated Marketing Writer
lubelld@hartwick.edu
607-431-4031

Cindy McKown
Communications Graphic Designer
mckownc@hartwick.edu
607-431-4038

Jennifer Nichols-Stewart
Multimedia Graphic Designer
nichols_stj@hartwick.edu
607-431-4167

Nichole J. Paolino
Social Media Manager
paolinon@hartwick.edu
607-431-4118

Stephanie Pointer Brunetta
Associate Director of Communications for Web Services
brunettas@hartwick.edu
607-431-4007

Our Mission

• build and reinforce the College’s reputation (tell one positive story every day)
• increase Hartwick’s visibility among key target audiences
• enhance Hartwick’s competitive position in higher education (define our value proposition)
• develop, implement and oversee a clearly defined & articulated marketing communications strategy
• oversee media relations, social media, and Hartwick.edu
• engage all campus partners to assure comprehensive and consistent brand reinforcement