Marketing Tools
Marketing Templates for Event Posters & Invitations can be downloaded from the Marketing & Brand Materials folders for Staff and Faculty on D2L.
What Marketing Can Do For You?
- Help promote your department, your expertise, your success, or your event
- Broadcast success stories on our website, in print, in the press, and on social media. Use #TheHartwickEffect.
- Write compelling stories about all aspects of Hartwick
- Develop and edit web content along with content contributors around campus.
- Make our webpages more exciting visually and less text heavy
- Train you to use the web content management system
- Provide graphic design and digital marketing expertise
- Provide a professional photographer or videographer to capture your event or tell your story
- Create Press Releases, engage media outlets, and post on the Hartwick.edu
- Guide and support your use of the College Brand
Staff & Responsibilities
Monica Calzolari, Chief Marketing Officer
New strategic project requests; brand questions; paid advertising, professional photography and videography; interns and work-study; resource allocation.
607-431-4041
calzolarim@hartwick.edu
Sandra Gardner, Digital/Web Development Specialist
Graphic design; Search Engine Optimization strategy & execution; brand guidelines; print production; digital campaign execution.
607-431-4170
gardners2@hartwick.edu
Stephanie P. Brunetta, Associate Director of Communications for Web Services
WordPress content management system training; webpage edits, Google Analytics Reports; #theHartwickEffect submissions; Snapshots.
607-431-4007
brunettas@hartwick.edu
David Lubell, Media Relations Manager
Write and pitch stories for the media to cover; issue press releases, E-Tower Times; Academic Minute faculty liaison; expand list of faculty experts and media contacts; post social media.
607-431-4031
lubelld@hartwick.edu
Our Mission
- build and reinforce the College’s reputation (tell one positive story every day)
- increase Hartwick’s visibility among key target audiences
- enhance Hartwick’s competitive position in higher education (define our value proposition)
- develop, implement and oversee a clearly defined & articulated marketing communications strategy
- oversee media relations, social media, and Hartwick.edu
- engage all campus partners to assure comprehensive and consistent brand reinforcement
