Hartwick College Name or Logo Policy

Effective Date

Revised Date
May 9, 2023

Contact

communications@hartwick.edu

Purpose
Policy # 4.10: This policy identifies the rules for the internal and external use of Hartwick College’s name and likeness.

Policy Scope
This policy applies to faculty, staff, students, and friends of Hartwick College.

Responsible Office
Strategic Communications

Hartwick College name and logo are registered trademarks of Hartwick. The Hartwick Name Use Policy outlines rules for the use of the institution’s name and likeness for the internal campus community and external individuals and organizations.

Except where protected by the National Labor Relations Act, employees may not use Hartwick College trademarks and service marks, including its name, seal, and logo without the prior written consent of the College for any purpose, including in conjunction with any private or commercial enterprise, in tandem with the advertisement of any product, on social media, or in any individual or group promotion. Use of the College’s name, seal, or logo on letterhead and business cards is standardized by the Office of Strategic Communications. Questions regarding the use of the College’s trademarks and service marks, including the College’s name, seal, or logo should be referred to the Office of Strategic Communications.