Why Hartwick?

You’re passionate about social media. You want to share the stories of people, companies and brands. A major in Digital Marketing at Hartwick will prepare you for this rapidly-growing field, showing employers that you’re ready to bring their company to the next level in the digital landscape.

Our hybrid program will allow you to study online and on campus, with professors you know and leaders in the industry.

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Many Career Paths

The rise of social media and marketing efforts means that companies are actively seeking employees trained in social media and marketing, with a sensitivity to ever-evolving social issues.

But it’s more than just posting on Instagram, Twitter and TikTok. You’ll develop the digital skills, business acumen, and sensitivity to social and political matters to prepare you for a career in marketing for a variety of employers, from not-for-profits to Fortune 500 companies.

Pair Digital Marketing with English, Creative Writing, Business Administration or Political Science.

An Education Built for You

Courses in Digital Marketing analytics help you understand exactly how to target your audience, while classes in Viral and Organic growth will show you how to reach the people who want to hear your stories. Explore marketing ethics and law, or hone your business writing capabilities to write eye-catching, informative copy. Try out your skills with real-world work experiences, and put together your senior portfolio to share at Student Showcase.


Pauline Stamp

Division Chair of Social and Behavioral Sciences and Associate Professor of Business Administration and Accounting Department

Aaron R. Stephens

Associate Professor of Business Administration and Department Chair