Welcome to Hartwick Digital Marketing
WHY STUDY DIGITAL MARKETING AT HARTWICK?
You’re interested in how brands connect with people, how content spreads online and what makes audiences engage. You want to turn your creativity and curiosity into real skills.
At Hartwick, the digital marketing major combines strategy, creativity and data through hands-on learning and close faculty support.
Through coursework that connects marketing with business, communication, analytics and design, you’ll build practical skills and graduate prepared to create, analyze and make an impact in a digital-first world.
WHAT SETS HARTWICK APART
- Gain hands-on digital marketing experience in social media strategy, content creation, analytics, SEO and email marketing.
- Benefit from small classes with dedicated faculty mentoring and personalized academic support.
- Experience flexible hybrid learning that blends on-campus classes with online coursework through a national consortium of accredited institutions.
- Apply your skills through internships, applied projects and real-world work placements.
- Earn integrated professional certifications using industry tools such as HubSpot, Meta and Google Ads.
CAREER OUTLOOK FOR DIGITAL MARKETING MAJORS
Digital marketing is a growing field with strong long-term demand. Organizations across industries rely on digital strategies to reach audiences, build trust and drive results.
According to the U.S. Bureau of Labor Statistics, marketing and advertising careers are projected to grow faster than average.
- Average starting salary for digital marketers in the U.S. is $65,866.
- Median salary for marketing managers is $133,380.
- Marketing job growth is projected at 10 percent, compared to 5 percent across all occupations.
CAREERS PATHS FOR DIGITAL MARKETING MAJORS
Digital marketing opens doors to a wide range of creative, analytical and strategy-focused careers, including:
- Social Media Marketing
- Search Engine Marketing and Optimization
- Digital Marketing Analytics
- Content Management and Strategy
- Email and Mobile Marketing
- Video Marketing
- Market Research Analysts
- Digital Marketing Management
Graduates also apply their skills in related fields such as brand strategy, communications, public relations, e-commerce, media planning and digital storytelling. Some graduates may also choose to pursue advanced study, such as an MBA.
“Make People Feel Special” Social Media Alum Tells Students
WHAT YOU’LL LEARN
- Build foundations in analytics to understand audiences and measure campaign success.
- Learn social media, content marketing, email marketing and search engine strategy.
- Apply ethical and responsible marketing practices in a constantly evolving digital landscape.
- Strengthen your skills in business writing and visual communication Present a professional portfolio at Student Showcase.
As a hybrid program, coursework combines on-campus classes with online courses offered through a national consortium of accredited institutions.
SEE YOURSELF IN DIGITAL MARKETING?
Learn more about the digital marketing major at Hartwick and discover how hands-on learning, faculty support and real-world experience can help you reach your goals.